Melissa Paulik, B2B Freelance Writer
messaging, website copy, white papers, brochures, fact sheets, case studies, email copy, blog posts, presentations, scripts, executive editing and more...
Content is King!
I'll bet you've heard that one a time or two.
All sorts of sales and marketing initiatives rely on great content:
• Inbound marketing, including SEO, needs content to drive web traffic.
• Lead management programs need content to nurture prospects through the early stages of the sales cycle.
• Sales needs content that compels their prospects to take action.
But where do you start?
Creating content takes time, it takes skill, and it takes desire. (To create great content, you have to enjoy doing it!) Many marketing organizations lack at least one of these essential components.
If your organization is one of them, take that first step. Reach out to me and let's talk about how I can help you create a content library that resonates with your customers and compels them to action.
About Melissa Paulik
After 20+ years in sales and marketing at some outstanding companies, I started my own business as a marketing consultant. While I still offer advice on everything from social media to lead nurturing, most of my clients just need help creating content to fuel their marketing programs.
After almost four years as an freelance marketer, I spend most of my time helping B2B companies in the technology, energy, manufacturing and business consulting sectors create messaging and content that resonates with their audience.
You can learn more about me by visiting my LinkedIn profile. If you want to explore how I can help you create a library of content that compels your customers to action, reach out to me at firstname.lastname@example.org.
Many business executives seem to have a love/hate relationship with marketing. You know you need to do it, but maybe you aren’t sure what to do, how to do it, or how to manage your employees in the marketing function.
Can’t somebody just handle it, so you can get back to work?